ELEKTRONIKPRAXIS column: Part 007: Increase the visibility of your website with these measures

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Even the most beautiful and sophisticated websites are useless if they cannot be found on the Internet. That's why the goal of every company is to position its own website at the top of the search engine rankings.

The "normal" options are not enough to get your website to the top of the search engine rankings. Online marketing requires more! This includes the company owner deciding whether he wants to be aggressive in the online market - to always be at the top of the search engine rankings - or whether he wants to use serious, but more time-consuming strategies. Here I have presented the most important promotion options that you should definitely use.

Link exchange

One of the oldest methods: contact webmasters of other related sites and ask for a link to your homepage. The following applies: try to exchange links with sites that have as many visitors as possible.

Customer service

Due to the low transaction costs, the Internet is the ideal medium for making customer service cheaper but better at the same time. In the past, these goals were always contradictory without the Internet - and this is no longer the case. Let your B2B customers participate in the service and help develop it!

Press relations

Inform the press and major web portals about what you do. With a bit of luck, you will be valued as an interview partner and then mentioned in an article. In the next part, I will help you to strengthen your press work!

Networks - Networks

In some sectors, there are networks that market and promote many smaller sites together. You can even set up such a portal yourself and thus expand your expert status.

Online marketing must be linked to the product and sales strategy
The right approach can only be found with comprehensive knowledge of online marketing and product and sales strategy, as the subject matter is complex and subject to rapid change. Entrepreneurs who invest the appropriate experience and time to study the new streams of internet buyers and potential buyers do this themselves. For everyone else, I recommend seeking expert advice. It always pays to be one step ahead of the competition.

That's how fast things are moving in the world of the Internet: what used to be the preserve of large companies, we as small companies can now take into our own hands and present ourselves just as optimally on the Internet as the really "big ones". Public relations work on the Internet is free and should be well planned. In the next part, I will share a few basics from my many years of working with companies. These companies have managed to achieve real growth through public relations work on the Internet.

*Sanjay Sauldie is CEO of iROI.de and Director of the eimia.de Institute

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
*Some of our content may have been generated using AI.

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