Thank you Germany: Part 063: There is a good coffee culture in the country

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Specialist: Sanjay Sauldie

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When it comes to coffee, Germany has benefited from its neighbours. Both France and Austria, with their famous coffee houses, are likely to have provided the necessary level of inspiration. Initially, the level of these great role models may not have been reached. In recent years, however, there has been a considerable increase in coffee culture in Germany's metropolises. The creative scene of artists and hipsters would be inconceivable without the black gold.

Many trendy pubs offer them coffee culture at its finest. But everyone else in Germany is always welcome in the pubs of big cities and small villages alike. Most restaurants today have an expensive coffee machine with which they prepare all kinds of specialities. The best cafés use very special roasts for these specialities. The result of German coffee culture today is something to be proud of. You are offered high-quality coffee that significantly improves the quality of life. When coffee is made using the filter method, it is usually produced in the same elaborate way as in the American metropolises.

However, most cafés use the classic steam pressure method to produce a delicious espresso. Today, Germany is no longer lagging behind its French neighbour. Germany can be proud of this. The country also has a particularly high density of cafés. This means that you can count on a good coffee in any small town today. In larger cities, you usually have the choice between various trendy cafés. As a rule, the coffee is available both in a very special flavour and in a deliberately inexpensive version. This makes the enjoyment of coffee accessible to broad sections of the population. In fact, coffee is one of the most important drinks for Germans today. They drink even more coffee than black tea.

There are also specialities for sweetening. Some connoisseurs use a very special sugar. But there are also sugar substitutes on the market today. They are also used by many people. They are not only used by diabetics. People who pay attention to a conscious diet and want to consume less sugar can also use this type of sweetener.

Vegetarians, on the other hand, also have the option of drinking coffee with soya milk. In this way, the coffee product has been modernised to meet all the needs of the population. Coffee is thus used in the appropriate variant as a means of stimulating the mind. The creative scene is particularly fond of it.

This is not just the case today. Coffee was already a favourite means of stimulating the mind in the salons of the Berlin Enlightenment of the 18th century. To this day, artists and creative people as well as managers in leadership positions still love it. It stimulates the mind and ensures that people can be productive. While expensive taxes were levied on coffee in the 18th century, today it is a luxury that is available to many people. Some people can no longer start the day without a good cup of coffee.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
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