Using Amazon's Fulfilment by Amazon programme has many advantages:
Use the popularity of Amazon to your advantage
Amazon enjoys the trust of people all over the world. They know that they will receive a product when they order it from Amazon. They also know that they can return it if they need it. This influences whether they buy something from you or not.
Better service in less time
Amazon's unique online ordering system enables faster processing and fulfilment. As a result, Amazon can deliver to your customers faster than you can.
A higher ranking on Amazon
Your item will appear higher up in the search results if you use the Fulfilment by Amazon service. Items from sellers who do not participate in the FBA programme are listed according to the total price (price of the product together with the shipping costs). An FBA seller, on the other hand, lists their items by price only. This allows you to lower the price of your items to the lowest possible level and ensure that they appear at the top of the search results.
Delivery is completely free of charge
Customers who have Amazon Prime or Super Saver Delivery get their products delivered for free when they use FBA. This gives you a clear advantage over retailers who do not use the FBA programme.
Overheads are reduced
You can save a lot of money by reducing your overheads. With the FBA programme, you don't have to worry about warehousing, staff and administration. You may even be able to lower your prices, sell more and increase your profits.
Increase your productivity
Increased productivity is one of the most important potential benefits of the FBA programme. After all, Amazon is responsible for customer service, returns, storage, packaging and shipping of your products. This allows you to spend your time marketing and selling products or doing other things that increase your sales.
Even though the Fulfilment By Amazon programme is generally fantastic, it does have one flaw: As you have to pay Amazon a monthly fee to store your products, it is not suitable for products that take a long time to sell or are sold by an inexperienced seller.
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