5 quick tips for Adsense success

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The more time you spend with Google AdSense, the more you will learn from your past mistakes and gradually realise which of your actions have prevented your website from reaching its full potential. However, a crucial aspect is to inform others of your mistake and educate them on how they can avoid making the same mistake.

Therefore, here is a list of the five biggest AdSense mistakes. You should check them carefully and see if any of them apply to your work. If this is the case, you need to stop immediately and try to fix the problem.

1. breaking the rules is the first big taboo that everyone is likely to come across at some point. Google AdSense is a fantastic service, but it does require you to follow some guidelines. The most important thing is that you do not generate "fake clicks" in any way. Never click on your own links, never ask your friends or family members to click on the links and never let your content encourage your visitors to click on the links in any way. You risk being permanently banned, which will have a negative impact on your earnings. If you do not adhere to Google's terms and conditions, your AdSense account may be suspended. And that's why this rule is by far the most important of all.

2. the second thing that users often get wrong is a bad colour palette for ads. This often happens because publishers are not able to adjust the default colour palettes. Others just don't seem to be able to spend enough time changing the settings. It's unlikely that people will click on terrible ads that stand out. But if you create an advert that is highly visible and clear, it will stand out positively.

3. ad placement is perhaps the most important factor to consider if you want to maximise your AdSense revenue. This is pointed out in many places on the internet and Google also mentions it. Google can provide you with statistics that show you which places on your website are performing particularly well.

4. if you use AdSense, banner advertising is not a good idea. Most internet surfers have developed a natural aversion to such forms of advertising. 480×60 adverts are therefore a sure-fire way to scare away many visitors.

5. and last but not least, they should definitely take care of the website on which the advert is placed. Because at the end of the day, it doesn't matter how fantastic the website is. It will almost certainly not bring you big AdSense profits if it is not updated regularly and has a large number of visitors every day.

So these are the five biggest mistakes people make when using the AdSense programme. If you don't like this way of expressing concerns, here are the top five things you should do to make sure your AdSense ads keep making money:

  • Never violate Google's rules.
  • Don't force users to make "fake clicks" on your website, no matter who they are or why they are doing it.
  • Make sure that your ads have the right colours and are placed in the right places.
  • Avoid banner-like (480×60) adverts.
  • Keep your website fresh and up to date.

If you bear this in mind, you should AdSense revenues in a short space of time.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!

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