7 quick tips for Instagram ads that work

Instagram, with its 1 billion monthly active users, is an important option for marketers looking to promote their goods. Instagram adverts are used by both small and large businesses to promote their brands and showcase their products. The adverts on Instagram are very effective and clickable. They connect with natural posts on Instagram and marketers can utilise Facebook demographics to target specific audiences.

With Instagram advertising, you can improve the visibility of your business and the return on your investment. Visuals have the ability to capture people's attention. Instagram has capitalised on this by providing a platform where visual content takes precedence over written content.

Here are 7 expert suggestions to help you optimise your Instagram marketing.

1. use images that are both strong and authentic

Instagram is focussed exclusively on images. To draw consumers' attention to their brand and merchandise, it's becoming increasingly important for companies to provide visually appealing and impactful content. Use photos that seem to belong in the Instagram feed to make your advert look like one. If you scroll past it, it will be overlooked.

2. less is more

If you make your adverts look more natural, they can blend in better with other posts and increase your ROI on Instagram. Instagram has an unwritten guideline that differs from other social networks: "Less text on the image". It believes that adding words to a photo deters the target audience from seeing the images.

3. embed videos

Marketers want to produce more Instagram videos over the next few years, according to a Mixpo survey. User engagement and brand recognition are increased by watching video adverts. Instagram has increased the maximum video duration to 60 seconds, allowing advertisers to communicate their brand's story more creatively and effectively.

4. avoid using a non-responsive landing page

Your visitors will have the worst possible experience on a poor or faulty landing page, which can turn your campaign into a complete nightmare. Since Instagram is a mobile platform, websites that are not responsive will not be displayed there. Anyone who clicks on your CTA will expect to be redirected to a website that is compatible with mobile devices.

5 Involve your customers

Give your customers the feeling that they are part of the advertising campaign. According to a study by Ipsos MediaCT, UGC (user-generated content) is 50% more trusted and 35% better remembered than other media and information. To increase your brand's visibility, it could be beneficial to share images and videos of your articles with your loyal customers and online followers.

6. use hashtags

Instagram users often use hashtags. Use a few relevant hashtags to make your advert stand out. Compared to other social media platforms, hashtags help companies increase their brand awareness faster.

7. a/b tests

Split tests are an essential part of advertising. They allow you to make small changes to your marketing strategy that can bring big benefits. Stop limiting yourself to a single endeavour and keep trying new and creative things. With Instagram ads, it's easy to A/B test and recreate your current ads to change certain parts. A CTA is an excellent choice if you're just starting out. There are a variety of calls-to-action on Instagram.

Take the initiative and dive headfirst into Instagram advertising, because most of your competitors probably aren't. The guide above will help you with this. Good luck!