Advantages for an eCommerce company

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Specialist: Sanjay Sauldie

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eCommerce is the sale of goods and services over the Internet without intermediaries. For many people, the internet and mobile devices have made it much easier to combine a functional business solution.

Below are some of the reasons why entrepreneurs prefer to do business online.

Customers can reach the company 24 hours a day, seven days a week

Customers can reach companies at any time via the Internet. You risk losing valued customers if your company is not available 24 hours a day, seven days a week.

Introducing e-commerce for your business can help you increase your out-of-hours sales while providing you with benefits. An online presence for your business can help you attract more customers to your physical location.

It will be much easier to advertise brands

If you have an online presence for your business through a website that your customers can visit at any time, promoting your business becomes much easier.

By integrating eCommerce into your business, you can increase the reach of your audience. With the help of social media, online advertising for your brand becomes much easier.

Advantage in labour costs

Since you have an online shop, your labour costs are lower, so you can put more money into other areas. Since you are online, you can recruit employees from all over the country and save money on taxes and labour.

Offer a larger market with a higher return on investment

If you run a business, your customers are limited to the area or city in which the business is located. Your marketing methods are only successful for a small group of potential customers. By putting your business online via eCommerce, you can reach potential customers all over the world and increase your return on investment at the same time.

Customers will find it convenient

An online presence for your business will help increase footfall and drive traffic to your online shop. People also prefer to shop online as online retailers offer them a one-stop shopping experience. eCommerce is very popular with consumers, which means it can help your business grow.

Transactions are processed immediately

With the help of eCommerce, companies can process transactions immediately. This eliminates the inconvenience associated with other types of transactions. eCommerce transactions are processed within seconds and merchants receive their payments either immediately or within a few days. If you offer services that involve regular fees, an eCommerce platform makes things a lot easier.

Companies can benefit from eCommerce in many ways. It is easy to set up and the benefits are almost immediate. There are some problems with eCommerce, but these can be overcome if given the attention they need to maximise business profits from eCommerce.

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About the author:

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!

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