Adsense search engine optimisation

If you're using Google AdSense on your pages, you've probably felt compelled to find a way to increase traffic to your site, which would lead to more AdSense clicks and a higher income. But who are you doing this for?

Well, apart from using AdWords, which is also recommended, the most effective strategy for attracting visitors to your website is to use various techniques to make the search engines bring more and more users to your site by ranking high in the search results for the topics that interest you. This is a practice known as search engine optimisation or SEO.

So here are a few tips that every amateur or professional optimiser should know:

Firstly, you should take care of the source code and layout of your site. This must be kept as simple as possible. The problem arises when AdSense and the search engines themselves have difficulty extracting the most important terms on your page due to a complicated layout.

Secondly, try to focus each of your pages on a single topic. This makes it easier for the pages to be indexed correctly and for the AdSense adverts to be compatible with the content of the website. Also, refrain from using too many hyperlinks on your site. This also means that you should not place too many AdSense adverts on your site. If you want to target specific keywords, make sure that the word appears in the title, introductory paragraphs and the name of the file. While you're at it, make sure the word also appears in the final paragraphs of the page. Of course, original and engaging material is crucial for your content.

How do you go about it? The easiest way is to find something you're really passionate about. If you put some effort into it, you can create a fantastic page in no time. If the content of your page is publicly available (which we strongly advise), you should give it a unique title and write your own opening and closing paragraphs. This will take some time, but if you still can't find your page at the top after waiting, try changing your title and first and last paragraphs. It doesn't take much. In many cases, just a few words are enough to make the desired impact.

You can also use keyword tools that can help you find some suitable keywords to include on your page that will drive more traffic to your website.

These are the basics of search engine optimisation. There are a variety of computer tools to help you with this and Google is a fantastic place to start your search. Eventually, you'll realise that SEO is a difficult subject that entire books have been written about. You will find that you need to do a lot of optimisation work to get more and more visitors to your website to click on the valuable AdSense ads.