Big data, smart data

Big data, like smart data, has been a topic of discussion everywhere for some time now. Both terms are an integral part of the debate on digitalisation and the development of technologically controlled production.

In fact, production and marketing are no longer just about machines and tangible materials. Today, data is also one of the most important raw materials. And hardly any industry can do without it anymore.

However, very few people are actually more familiar with the discussion about the targeted analysis of large amounts of data and its utilisation. 

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