Fulfilment by Amazon (FBA) is the method by which sellers store their products on Amazon, focus on product promotion, accept payments, complete orders, maintain relationships with customers and buyers, and return a portion of the order money to the seller. Most companies running online businesses are familiar with this process, but for those who are not, it's worth considering, especially if you want to focus your efforts in other areas.
What should you know about Amazon's Fulfilment By Amazon programme?
- Sellers display their products in accordance with Amazon's laws and regulations. They ensure that the titles and descriptions are correct and provide a reference label so that warehouse workers can easily find the products. Amazon is notified by the seller when the product(s) arrive at the warehouse and with which carrier.
- When the products arrive at the warehouse, it is stocked and the sellers are charged for the space occupied by their items.
- Amazon lists the product on the website and the retailers either forward the traffic to the offers or leave this to Amazon.
- When a customer buys one of your products, Amazon will pack it, take payment and dispatch it to the customer.
- After purchase, Amazon will respond to any questions, comments or concerns regarding the purchase, including refund requests and complaints.
- Sellers receive regular information about the items sold and the profit made. On the Amazon website you will find a PDF file with information on the FBA programme and other helpful tips. You can access it by clicking on "Fulfilment By Amazon" at the bottom of any page.
As you can see, the FBA programme is worth considering if you want to sell your products quickly without having to deal with consumer complaints or queries. You can focus on other elements of your business while you continue to make sales with Amazon's FBA programme.