How to get your e-commerce business going

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Specialist: Sanjay Sauldie

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Thanks to the growing success of e-commerce, a life as an entrepreneur is now more achievable than ever. It is best platform for starting a full-time business. Here are some important steps you should take when opening an online shop:

Decide what you want to achieve and define your niche

Deciding what you want to sell, how you want to sell it and who you want to sell it to is the first step in setting up an online shop. It's important to choose a product that you feel comfortable with when making your selection. The best way to determine your specialisation is to research the best-selling items on the major eCommerce portals. The most important element of your eCommerce business plan is defining your offering and identifying your niche and target market.

Plan your business

When you start a business, you need a detailed business strategy. You need a solid plan for fundraising, marketing and advertising for your company.

The following areas should be analysed: Resources, Personnel, Sales, Production and Method. Your business strategy must include everything in the right place and at the right time. You need to be very clear about what you want to achieve with your eCommerce business.

Create your website with the help of these techniques

You need a website to manage your eCommerce business. You can create websites using a variety of online software tools without learning HTML, JavaScript or any other programming language. If you want to succeed in this highly competitive industry, it's beneficial to hire a capable website designer to create your website. A flexible website that can be accessed from a range of devices, including smartphones and tablets, is crucial.

Increase the number of visitors to your website

Once you've finalised your eCommerce website, it's time to attract visitors to it. If you want people to discover you online, you need to apply SEO (Search Engine Optimisation) techniques, such as blogging regularly and including relevant keywords in your website content. Use social media to promote your products and attract more traffic to your website. It will also help you build closer relationships with current and future customers.

Maintain your eCommerce business

Now that everything is set up, you just need to make sure your eCommerce business works. Try to improve your website by adding new features and fixing bugs. Keep your company up to date, decide on new and discontinued merchandise and provide customer service to keep your customers happy and loyal.

It's a lot of work to start your own eCommerce business, and even more work to make it profitable. With the steps outlined above, you can set everything up and run your own successful business.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!

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