The DIY sector is facing a digital revolution in which artificial intelligence (AI) can play a transformative role. DIY stores offer a wide range of products, from building materials to tools and garden supplies, and cater for both DIY enthusiasts and professional tradespeople. Implementing AI can optimise processes, increase customer satisfaction and improve operational efficiency. However, there are specific challenges that need to be overcome when introducing AI in this industry:
5 Key challenges:
- Data integrationIntegrate the various systems and platforms within a company to create a coherent database for AI analyses.
- Inventory management: Improve forecasting and automation to avoid over- and understocking.
- Personalisation of the customer experienceUse of AI to create personalised offers and services.
- Training and acceptance of employeesEnsure that all employees have the necessary training and acceptance for the new technologies.
- Ethical and legal concernsCompliance with data protection laws and ethical standards when using AI.
Why a standardised AI strategy is important
A unified AI strategy across all departments in an organisation is crucial to create synergies and ensure that all departments are working towards the same goals. This leads to better coordination, reduces redundancies and maximises the efficiency of AI implementation. A cohesive strategy enables the organisation to make data-driven decisions, increase customer satisfaction and improve operational efficiency.
Why the KIROI strategy is so highly valued by over 400 companies
The KIROI strategy offers a comprehensive, structured approach to implementing AI in the DIY sector. It considers all aspects, from knowledge transfer to skills development, and ensures that all stakeholders - decision-makers, managers and employees - are involved and trained. The KIROI strategy promotes a collaborative and sustainable introduction of AI technologies that improve the entire operation.
KIROI masterplan for the DIY sector
Step 1: Share knowledge
Imparting knowledge about AI is the first and decisive step. In the DIY sector, it is important that all employees, from warehouse workers to managing directors, have a basic understanding of AI and its potential. Regular training sessions and workshops should be organised to explain the basics and benefits of AI. Intranet forums and newsletters can be used to share relevant articles and studies. An "AI update" newsletter could be published monthly and present current developments and best practices. This creates a common understanding and promotes the acceptance of new technologies.
Step 2: Explore tools
Identifying and understanding the right AI tools is essential. IT and innovation departments should evaluate specific AI tools that are relevant to the home improvement industry, such as predictive analytics for inventory management or chatbots for customer service. Pilot projects can be launched to test the effectiveness of these tools. Workshops and demos with providers of such technologies can be organised to ensure a better understanding and practical application.
Step 3: Big data and smart data
The effective use of data is at the heart of any AI strategy. Companies should develop a comprehensive data strategy that includes collecting and analysing data from various sources. This includes sales data, customer data and supply chain information. The introduction of a centralised data warehouse can enable real-time data analysis and improve decision-making. Data analysts and IT teams should work closely together to ensure that data quality is high and the right data is used for AI modelling.
Step 4: Cultural issues
An open and innovation-friendly corporate culture is crucial for the success of AI implementations. Companies should foster a culture that supports innovation and the use of new technologies. This can be done through regular innovation competitions where employees can submit their ideas on the use of AI. Employees should be encouraged to learn and contribute new ideas. Open communication and transparent decision-making processes help to reduce fears and reservations about AI.
Step 5: Ethics and compliance
Compliance with ethical and legal standards is essential. Organisations should develop clear guidelines and standards for the ethical use of AI. This includes complying with data protection laws and ensuring that all applications are ethical. An ethics committee can be set up to oversee the use of AI and ensure that all activities comply with established standards. Training on ethical and legal aspects should be conducted regularly to raise awareness.
Step 6: Own department
Each department should identify specific tasks that can be improved by AI. These could be tasks in inventory management, customer service or the marketing department. Department heads should develop small pilot projects to test the feasibility and benefits of AI in their area. Regular meetings and feedback rounds help to evaluate the projects and adapt them if necessary. Close cooperation with the IT department can ensure that the technical requirements are met.
Step 7: Ideas for other departments
The exchange of ideas and best practices between departments is crucial. Regular cross-departmental meetings should be organised to share ideas and experiences. An internal forum or platform can be set up where departments can report on their AI projects and jointly develop solutions. This promotes collaboration and ensures that successful approaches can be implemented in all areas of the organisation.
Step 8: Skills development for employees
Continuous training is essential to keep employees' skills up to date. Companies should offer various training opportunities, such as online courses, webinars and workshops. Partnerships with educational institutions can help provide certified AI courses for employees. Employees should be encouraged to participate in these programmes and continuously expand their knowledge and skills.
Step 9: Skills development for managers
Managers play a crucial role in the implementation of the AI strategy. Specific training programmes should be developed that focus on the strategic aspects of AI use. Executives should learn how AI can contribute to achieving organisational goals and how they can support their teams in using AI effectively. Participation in executive education programmes at universities can help to expand the knowledge and skills of managers.
The view from scientific research
Opportunities for DIY stores through AI
AI offers a wide range of opportunities for the DIY sector to optimise processes and improve customer service:
- AI-supported demand forecasts allow demand to be predicted more accurately. This enables optimised warehousing and reduces excess stock and shortages[4][6].
- Personalised product recommendations based on AI increase sales by targeting customers and providing them with relevant offers[1][2].
- Chatbots and AI-based virtual assistants can answer customer enquiries around the clock and thus improve customer service[5].
- With the help of computer vision and sensors, shelf availability can be monitored in real time. AI recognises gaps in the shelves and informs employees so that they can replenish quickly[6].
Overall, AI applications promise cost savings of up to 15% in construction projects as well as an increase in efficiency and productivity in the construction market[1][7]. Analysts forecast annual growth of 35%[1] for AI in the construction industry by 2026.
Challenges in the introduction of AI
Despite the promising possibilities, there are also some hurdles to overcome when implementing AI in DIY stores:
- Many DIY stores do not yet have the necessary technical infrastructure and IT systems to integrate AI applications. Investments are required here first[3][8].
- There is often a lack of high-quality data in sufficient quantity to train AI algorithms. Data collection and processing is a major challenge[8][14].
- AI experts with the necessary expertise are rare and correspondingly expensive. DIY stores must first build up their own expertise[8][16].
- The fragmented structure of the construction industry with its many stakeholders makes the overarching data integration that would be necessary for many AI applications more difficult[9].
- Legal issues relating to data protection and ethical concerns about the use of AI must be clarified in order to create trust among customers and employees[8].
To overcome these hurdles, experts recommend a gradual introduction of AI, starting with simple use cases. Partnerships with experienced technology providers and targeted employee training are also crucial for success[3][8].
The introduction of AI in the DIY sector offers great opportunities, but also harbours challenges. However, with the right strategies and investments, DIY stores can utilise the potential of AI to remain competitive and benefit from efficiency gains and improved customer loyalty. Scientists see AI as a key technology for the future of the industry and encourage companies to get to grips with it at an early stage.
This KIROI masterplan provides a comprehensive approach to implementing AI in the DIY industry. By applying the KIROI steps in a structured way, companies can ensure that all levels of the organisation are prepared for the use of AI and can use these technologies effectively.
Sources and further reading:
[1] https://gitnux.org/ai-in-the-home-improvement-industry/
[2] https://mapsted.com/blog/artificial-intelligence-in-retail
[3] https://www.revivalbuilds.com/blog/how-ai-is-changing-the-home-improvement-industry
[4] https://retalon.com/blog/ai-in-the-retail-market-shaping-an-industry-examples-use-cases
[5] https://www.epicor.com/en/blog/the-pros-and-cons-of-ai-adoption-in-retail/
[6] https://www.technologyrecord.com/article/the-power-of-artificial-intelligence-in-the-retail-industry
[7] https://www.theinspiredhomeshow.com/blog/retailers-using-ai-opportunities-and-challenges/
[8] https://elearningindustry.com/ai-implementation-challenges-and-how-to-overcome-them
[9] https://www.sciencedirect.com/science/article/pii/S219985312201054X
[11] https://scholar.google.com/citations?hl=en&user=GAc8rVoAAAAJ
[12] https://scholar.google.com/citations?hl=en&user=huGD6CUAAAAJ
[13] https://scholar.google.com/citations?hl=en&user=7u7ENCsAAAAJ
[14] https://www.statista.com/statistics/1447886/challenges-ai-implementation-businesses/
[15] https://scholar.google.com/citations?hl=en&user=0l9cJCwAAAAJ
[16] https://www.ultronai.com/blog/6-operational-challenges-of-implementing-ai-computer-vision-in-retail
[17] https://www.kyndryl.com/de/de/about-us/news/2024/05/how-ai-can-benefit-the-retail-industry
[19] https://www.linkedin.com/pulse/artificial-intelligence-adoption-retail-real-rapidpricer-auiic