Monitoring the impact of internet marketing

As with any other marketing campaign you run to support your business, it is important to track the success of your internet marketing strategy. You should do this regularly to check that the techniques you are using are effective. It can also help you identify when a plan isn't working, so you don't waste time and money on a strategy that doesn't benefit your business.

The ways to track the success of your internet marketing strategy are discussed in this article.

Companies that use banner ads have a simple approach to determine whether their adverts are effective or not. This is possible because they can embed a code into the banner advert that gives them feedback every time a user clicks on it. This data is sent to the business owner so they can determine which of their banner adverts are attracting the most interest.

If a business owner is currently running two different types of banner adverts on similar websites, they can use this data to work out which one is most effective. This is crucial because if one type is much more effective than the other, it may be worth switching all banner ads to that style or making improvements that bring the two styles closer together.

If an entrepreneur places the same banner advert on several different websites, he can use the feedback to find out which websites attract the most customers. If he realises that some websites do not generate much traffic, it makes sense to stop the banner advertising on these websites as it is ineffective.

Business owners who use affiliate marketing as part of their internet marketing strategy may be interested in tracking the results of their affiliates. This is necessary because affiliates are often compensated based on the results they achieve, but it is also useful to determine which affiliates are the most successful.

When different adverts are placed on different affiliate websites, this information can be valuable in determining which websites are most effective. Affiliate marketing results are similar to banner ad results in terms of tracking. You can insert a code into the adverts that run on the affiliate's website to receive feedback every time someone clicks on the advert.

Another way to judge the success of an internet marketing strategy is to track the traffic and sales on your own website. This is especially important when you consider the type of marketing you are currently doing. If you launch a new banner advertising campaign where the adverts are placed simultaneously on several high-ranking websites, you may notice an almost immediate increase in traffic and sales to your website. This data indicates that the banner ad is likely to be successful. The difficulty with this evaluation method is that it does not recognise success or failure.

If you place your banner ad on five different websites at the same time, you may see an immediate increase in traffic and sales, but you won't know which ones are most effective. For example, your advert may appear on five different websites, but only one of these sites can draw attention to your business.

If you use different ad layouts, some may attract more attention than others, but you may not realise the difference when you look at your website traffic and sales. The other four may only generate a small amount of interest in your goods or services.

If you want to use this strategy to evaluate feedback on your internet marketing efforts, it's best to make one change at a time so you can find out what's working and what's not.

You can also ask your customers to complete a survey about where they have seen your advert so that you can get feedback on your marketing efforts.