Search Engine Optimisation (SEO) is a term that refers to the process of optimisation. It is the process of increasing the quality and quantity of website traffic through organic search engine rankings. SEO has changed dramatically in recent years. Old-school methods such as keyword stuffing, scraping and cloaking are no longer viable to achieve a better ranking in search results.
SEO is evolving at a rapid pace, and it can be difficult to keep up if you're not in digital marketing full-time. Due to the rapid changes in a short period of time, there are still many outdated SEO tactics circulating the internet that are ineffective. It's pretty common for business owners to make a few SEO mistakes that can hurt their website's ranking.
Let's take a look at some of the most common myths about SEO that need to be avoided:
#1 keyword stuffing can help you get more traffic from Google. The repeated use of the same keyword to improve the ranking of a website is known as keyword stuffing. Due to Google's recent Hummingbird update, websites that engage in keyword stuffing no longer receive many benefits. If you still believe that you can draw more organic traffic to your website from Google by constantly repeating the same term, you will eventually suffer the consequences. So instead of keyword stuffing, focus on using a long-tail term to increase your traffic.
#2 Ignore SEO and focus exclusively on creating good content. This is another common and modern misconception that even some SEO specialists believe. Content is "king", of course. However, it's quite difficult to determine whether a piece of information is excellent or not. Okay, well-written, problem-solving content is always beneficial to your target audience, but wonderful content is useless if it doesn't reach a wider audience. If you disregard search engine optimisation, your material will receive little attention and your "excellent posts" will receive little traffic.
#3 Once you have worked through SEO, the rest takes care of itself. First of all, I want to make it very clear that SEO is not a "one-off" activity. You can't expect to achieve long-term results if you only do it once. Every time Google releases a new update, SEO changes. So if you implemented some fantastic SEO methods three years ago and your website isn't mobile-friendly, you'll be out after Google's mobile-friendliness update. Therefore, it's a good idea to brush up on your SEO skills from time to time and keep an eye on the latest updates from Google.
#4 Social media have no influence on SEO. This legend has spread like an epidemic. When you understand the power, reach and influence of social media platforms, you'll understand why social media is the new SEO. Google's 2015 update makes it clear that social media shares are critical to a term's ranking in search engine optimisation. So if you increase the number of social shares for your posts, you can improve your search engine ranking.
SEO is constantly evolving and old best practices quickly become myths. It becomes quite difficult for you to determine what works and what doesn't if you don't keep up with the latest developments.
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