Political marketing: Part 11: How is political marketing implemented?

You have probably now learnt the most important rules for political marketing, election campaign management, political advertising and political marketing on the Internet. But now you are probably wondering how you are supposed to put all this into practice as a politician, possibly without any knowledge of marketing strategies. The sad fact is that even with the best intentions of doing something good for Germany and wanting to end the crisis of democracy, you are simply not in a position to do so, nor will you be. Political marketing means, in ancient Rome as well as today, that you have to win friends to support you in your election campaign.

These should be as broadly diversified as possible and possess a wide range of skills and knowledge that can be of use to you in the election campaign. When planning your campaign management, however, it will often turn out that the right friend is not available for every necessary sub-discipline. If you do not know anyone who has mastered political marketing on the Internet, you will have many disadvantages compared to other candidates right from the start, which you will find difficult to compensate for in any other way.

This means that your plan to end the crisis of democracy with genuine ambition can fail right from the start. Therefore, at the beginning of your campaign management, you must ensure that you have the right friend for even the smallest tasks, no matter how insignificant they may seem to you. However, as it will often be the case that you do not have the right contact person in your immediate environment for every form of political marketing, you will often be forced to seek outside help for political advertising, political marketing on the Internet and election campaign management.

This aspect of an election campaign has remained the same in the past as it is today. The simple solution is money. Of course, we are not talking about bribery, as this would only have a negative impact on the crisis of democracy! However, money is also there to buy friends the honest way, namely by hiring a marketing agency for politicians. Like other marketing agencies, marketing agencies for politicians are a collection of experts in the respective fields of marketing, but specifically focussed on political marketing. Depending on the assignment or offer, such agencies can either take over part of your political marketing and campaign management, such as designing and distributing political advertising for you or preparing political marketing on the Internet for you, at least in part, but they can also take over almost all tasks completely for you.

This gives you another way of making friends that has been known since Cicero: in return for the favour of honest payment. However, if you already have basic knowledge in the field of political marketing and only need very little support, a marketing agency for politicians is still a very good decision. After all, there is only one person at the centre of your election campaign: you! This means that regardless of the quality of your election campaign and your election campaign, the voters' main focus will be on you. This is simply a matter of etiquette. As a potential future leader of the German state, you have a duty to shine with a flawless appearance so that you can be trusted to be the right choice to end the crisis of democracy in Germany.

However, as you are ultimately only human and can make mistakes, marketing agencies for politicians not only offer political marketing, election campaign management, political advertising and political marketing on the Internet as an end in itself. They also offer seminars and training courses for you and your friends or direct helpers in the election campaign. These courses will teach you what is important in good political marketing and, in particular, how to present yourself as a person, or rather as a personality, in order to win over voters.

Political marketing on the Internet is an important part of today's election campaign, but only the most convincing candidate will win the election. To convince voters that you can end the crisis of democracy, your behaviour, your appearance and, at best, every word and gesture must be absolutely flawless. In the end, you are the centre of attention for your own political advertising and, with a flawless and charismatic appearance, you are ultimately capable of making a difference in the German state.