In the world of marketing, SEO is the most important factor. We all want better search engine rankings, and there are a variety of strategies to achieve this goal.
Another important marketing strategy is video. "Video is the future," we've all heard a million times, and it's undoubtedly true. Videos are the best way to get noticed online if you're looking for a surefire way to improve the visibility of your content.
A video blog, often referred to as a vlog, is a blog in which the information is presented as videos rather than pure text. Vlogging is often done on YouTube, the second largest search engine after Google.
You can also improve search engine optimisation by including keywords in the title, description and tags of the video. Even if you are familiar with SEO, you will need to make a few adjustments for video SEO. Here are a few tips to help you get started with video SEO.
#1: Add subtitles to the video
You may already know that SEO is based solely on the use of text or keywords. Google is a huge text database. Therefore, you should add as much text as possible to your films in order to be recognised by search engines. Adding subtitles and transcripts will help you give your videos the text they need. Subtitles can be seen as 'page text' for the video, with keywords added to optimise the content for search engines.
#2 Create interesting thumbnails
Okay, this might seem strange to you because you're probably wondering how creating engaging thumbnails will affect video SEO. You're right: it won't help you rank better in the search engines, but it will have a significant impact on clicks on the video. Create eye-catching, interesting thumbnails that hint at the content of the video. Since the thumbnail is the first thing your audience sees when watching your video, it's best to make it as appealing as possible to increase video clicks.
#3 Make sure your title and description are optimised
The title and description of your video content, just like blogging, have a direct impact on your search engine ranking. Take the time to research the keywords people are actually searching for and create a compelling title and description. Focus on useful, clickable and entertaining content with targeted keywords rather than cramming keywords into your titles and descriptions. The best strategy to increase the visibility of your content is to ensure that the title and description are optimised.
#4 Pay special attention to the mobile view
Video SEO places great importance on mobile viewing. Mobile video consumption surpassed desktop video consumption two years ago, and the gap is widening. Desktop video is still important for driving traffic, but it will doom your mobile SEO. Mobile optimisation is not as commonplace as it may seem. All you need to do now is make sure your website and video player are mobile-friendly. Remember, more than half of all video views come from mobile devices. You can increase traffic and engagement by optimising your video content for mobile viewing.
Incorporate these video SEO tactics into your video blogs to increase traffic.
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