Website traffic is the lifeblood of any online business, which means that its success depends on the amount of traffic it generates. The two most recommended and effective sources of traffic generation are SEO and paid marketing (PPC, CPC). These are two different concepts that use different approaches to achieve the same goal: more visitors. Both are excellent ways to increase the number of visitors to a website, but most marketers prefer SEO to PPC for the following reasons:
1. SEO traffic is free and offers more advantages than PPC traffic.
SEO (organic traffic) is more valuable than PPC traffic. So if you are trying to get your website to the top of the search results page, you will get much more quality traffic than if you pay for clicks. Using the above method, you can attract free traffic to your website 24 hours a day, seven days a week.
2. SEO delivers consistent results.
Getting to the first page of search results takes time, be it an hour, a day or even a week. Continuously working towards being listed at the top takes time and patience. However, once you get there, you will experience steady and sustained traffic. If you maintain your SEO strategies and increase results, you can be at the top and reap the rewards of success.
3. gives your website authority.
An authoritative website is an established information centre for a particular niche and the first port of call for its members. The best strategy to boost your website's authority is to constantly drive traffic to the site and raise brand awareness in the online market. With strategic SEO planning, you can achieve this and dominate the market.
4. increases the value of your website.
It is important to increase the value of your website if you want to sell it in the future. Below are some of the variables that contribute to increasing the value of a website:
- The volume of traffic generated
- Consistency in the generation of traffic
- Search engine optimisation
- Popularity of links, etc.
All these characteristics are easier to achieve with SEO than with other forms of paid internet advertising.
5. achieves long-term results.
Search engine optimisation should always be part of a long-term web marketing plan. The biggest benefit of SEO is that it generates quality leads. In fact, studies show that many consumers are trained to ignore PPC when browsing the web or performing a Google search. SEO is not about getting free clicks, it's about putting in a lot of time and effort with dedication to create and promote unique content.
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