SEO is better than paid online marketing for five reasons

Website traffic is the lifeblood of any online business, which means that its success depends on the amount of traffic it generates.

The two most recommended and powerful sources for generating traffic are SEO and paid marketing (PPC, CPC). These are two different concepts that pursue the same goal with different approaches: more visitors.

Both are great ways to increase traffic to a website, but most marketers prefer SEO over PPC for the following reasons:

1. SEO traffic is free and offers more advantages than PPC traffic.

SEO (organic traffic) is more valuable than PPC traffic. So if you are trying to get your website to the top of the search results page, you will get much more quality traffic than if you pay for clicks. Using the above method, you can attract free traffic to your website 24 hours a day, seven days a week.

2. SEO leads to consistent results.

Getting to the first page of search results takes time, be it an hour, a day or even a week. Continuously working towards being listed at the top takes time and patience. However, once you get there, you will experience steady and sustained traffic. By maintaining your SEO strategies and increasing results, you can be at the top and sow the seeds of success.

3. the authority of your website is strengthened.

An authoritative website is an established information centre for a particular niche and the first port of call for its members. The best strategy to build your website's authority is to constantly drive traffic to the site and raise brand awareness in the online market. With strategic SEO planning, you can achieve this and dominate the market.

4. increases the value of your website.

It is crucial to increase the value of your website if you intend to sell it in the future. Below are some of the variables that contribute to increasing the value of a website:

- The volume of traffic generated

- Consistency in the generation of traffic

- Search engine optimisation

- Popularity of links, etc.

All these characteristics are easier to achieve with SEO than with other forms of paid internet advertising.

5. achieves long-term results.

Search engine optimisation should always be part of a long-term web marketing plan. The most important benefit of SEO is that it generates quality leads. In fact, studies show that many consumers have been trained to ignore PPC when browsing the web or performing a Google search.

SEO is not about getting free clicks, it's about investing a lot of time and effort into creating and promoting unique content, which takes a lot of time, dedication and effort.