For many people, a visit to Ikea includes Köttbollar, scented candles and Billy shelves. The children come to the ball pool, the parents to the furniture exhibition. But Ikea is clearly also becoming increasingly attractive online, as the latest sales figures show. Last year, the Swedish furniture giant's eCommerce business overtook its much-vaunted catering business. Since then, it has continued to grow significantly. As the chart from Statista shows, Ikea's online sales in Germany totalled 304 million euros. That is 6.2 per cent of total sales and significantly more than in previous years.
You can find more statistics at Statista
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