Statistics: Shopping frenzy on Singles' Day

Specialist: Sanjay Sauldie

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25.3 billion US dollars in sales were generated via Alibaba on Singles' Day, according to the news site The Verge. This means that China's largest internet retailer outperformed its own result from the previous year by USD 7.5 billion. For comparison: eCommerce sales on Thanksgiving weekend (Thangsgiving Day, Black Friday and Cyber Monday) totalled "only" USD 8.3 billion in the USA in 2016, according to comScore. Singles' Day is a day for single people that is celebrated every year on 11 November. Eight years ago, Alibaba started to lure customers with heavily discounted special offers on this day. Since then, many competitors have followed suit.

Infographic: Shopping frenzy on Singles' Day | Statista You can find more statistics at Statista

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
*Some of our content may have been generated using AI.

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