Even as an Internet layman, you will benefit greatly from the book "The secrets of successful websites".
S. Sauldie explains in an understandable and comprehensible way the simple and quickly implementable steps you can take to optimise your company website. The examples given are particularly helpful.
I can recommend this book to all companies that want to optimise their website without having to hire an advertising agency. It is therefore a good book to get your own website up to speed.
Softing AG, Marketing: Bartolot Stephanie, 85540 Haar
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About the author:
Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
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