Danke Deutschland: Part 036: A creative start-up scene creates opportunities for start-ups

Specialist: Sanjay Sauldie

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Germany offers founders the best opportunities for a successful business story. Many cities have their own neighbourhoods where it is particularly easy to set up a start-up. The Media Harbour in Düsseldorf, for example, is one such place. But the big city of Berlin or the chic city of Munich also offer a supportive environment for starting a company. Many people have already taken advantage of this environment. But it's not just the cities, but also the community life in Germany that contributes to start-ups. Germans like to come up with a good idea - and they also have the right organisational talent to get it off the ground.

Anyone who gathers good organisers and managers as well as creative minds in their team has the best chance of success. If the necessary start-up capital is lacking, German banks are happy to help. Another option is crowdfunding. This involves collecting donations for the launch of a specific project via the Internet using a film. Everyone who donates receives a little something if the project is successfully realised. Germans love projects like this and are happy to support clever ideas. With the right video and an attractive presentation, the capital required to set up a project can be raised quickly in Germany. Most Germans speak fluent English. Accordingly, start-ups can also shoot their videos in English. This allows donations to be collected for special projects worldwide. Anyone with a good idea here also has good financial opportunities in the country to realise this idea.

Some large internet companies have developed from small start-ups. But Germany is also a good place to set up small shops or medium-sized companies. Once the business is up and running, the country's stable economic situation offers good prospects in the long term. This is why start-ups from other countries also like to set up in Germany. They are supported by many local people and set up successful companies together with Germans.

The successful projects in the German start-up scene are so intercultural and particularly diverse. Perhaps this is why the country has such great economic potential for founders. Compared to other countries, you have good prospects here, and not just in the initial start-up phase. If you plan well and make sure that you don't grow too quickly, you can build something very solid here. This is exactly the prospect that many company founders are looking for. In contrast to some other countries, there are not so many risk strategies in the area of company management in Germany. This in turn guarantees that the German economy works well: If large companies can rely on a solid supply chain, reliable economic production is also possible for them. In this way, safe economic work has a favourable effect on a general level.

If you want to found a start-up and turn your small project into a company, you simply have to love Germany as a business location. It offers both good opportunities for setting up a business and social security. If the start-up project does not succeed, the founders do not fall into a void. The good network of the German welfare state provides people with targeted support.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
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