The advantages of Adsense in search

Publishers can use Adsense for Search to offer a search tool on their website. The search function delivers results that contain Google Adwords adverts that publishers can use to earn money. The functionality of this tool for website visitors is what makes it so effective for publishers. Those who have searched a website's resources can return to Google to complete their search.

If that resource is on a website they visit, they are more likely to perform a search on the publisher's website, resulting in revenue for the publisher. Publishers often claim that adding a search function to their website is a great way to increase Adsense revenue without jeopardising their brand. Just as a company selling a product would not want a competitor's Adsense advert on their website, they will not see this disadvantage as significant.

The advantages of AdSense for search are also based on the space it takes up on the screen. As the results are displayed on a separate page, publishers do not feel that they are taking up space where Adsense used to be. In addition, visitors can choose the specified website as their homepage when using the tool.

If a website offers useful resources and still has Google-related features, it will be attractive to a wider audience. Those who visit the site for the first time and find that it doesn't meet their needs can still use the search tool. Adsense publishers often claim that they earn less per click with search than with Adsense. Nevertheless, surfers are more likely to be targeted for adverts than with Google Adsense.

If a visitor changes their mind about what they want to search for and is not influenced by the adverts, they can still find what they are looking for as the publisher gets a percentage. It is also a useful tool because it allows publishers to have their websites searched using the same technique. This makes it more likely that searchers will find the material they are looking for on the publisher's website.

As advertisers are more selective, Google has a smaller pool of adverts for Adsense. Advertisers who don't want to appear in Adsense for content will appear in the search bar results. Large market-leading websites use Google for search, which is unusual for Adsense. Companies that offer a service or sell a product are more willing to include the search bar on their website, even if they believe it devalues their brand.

In fact, many companies believe that aligning their logo with the Google logo strengthens their brand. Other companies that do not use the Google logo benefit from the fact that customers perceive the search technology they use as belonging to the site they are on, allowing the publisher to reap additional benefits. Since click fraud is a problem with AdSense, it is less likely with search. With click fraud, the perpetrator(s) would have to conduct a realistic search and avoid any suspicious behaviour. This could prove extremely difficult and people who commit click fraud are likely to avoid search altogether due to the lower revenue per click.