Choosing a suitable domain name is crucial for your website and one of the most important decisions you make for your company. It is the first thing someone notices when they visit your website. Therefore, it should be unique and easy to remember at the same time.
Domain names have a huge impact on click-through rates across the web, from search results to referring links, brand awareness and advertising, to name but a few. Therefore, you can't afford to overlook this advice and guidance on choosing a suitable domain name for your website:
1. keep it short and easy to remember.
To reduce the likelihood of misspelling or forgetting your domain name, it is advisable to choose short and simple domain names. Complex domain names are often forgotten, leading to future misdeeds.
The recommended length for a domain name is 8 characters, so keep it within this range.
2. do not use numbers or symbols.
Use as few symbols as possible in the domain name. If numbers are used, it is difficult to decide whether the number should be spelt out or entered as a digit.
For example, 7starluxury.com should be avoided, as spelling it as sevenstarluxury or 7starluxuary can lead to misunderstandings.
Symbols are also often incorrectly placed or overlooked, which can lead to further misunderstandings.
3. use SEO keywords that are relevant.
Keywords in your domain name can help you to achieve a better ranking in search engines and improve the search engine optimisation of your website. Not only that, they can also increase traffic and therefore conversion rates. However, make sure that your keywords are not an exact match as this can bring your brand into disrepute. It also gives the impression that the website is not trustworthy and not authentic.
4. use the .com domain.
As the .com domain extension is the most popular, it is difficult to find a short and simple domain name with this extension. However, since there are no restrictions on the use of .com for any business, it is recommended. Even for international users, .com is the best option, and virtually all web browsers automatically redirect to it. So take advantage of this opportunity!
5. stay away from trade mark infringements.
Use your imagination and creativity instead of using someone else's idea to design your domain name. Copyright infringement may occur if your domain name sounds similar to an existing one. A great domain name is a special, unique name that does not conflict with other domains already in use.
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