You've probably heard the term "content is king". You may think that this only applies to written content, but this is far from the case. Even in the format of a podcast, content comes first. The truth is that excellent content is a must for the success of a podcast. The quality of the content you provide will determine whether or not people will continue to listen to your podcast.
You can't always just "improvise" your podcast content. It may work once or twice, but if you want to be successful in the long term, you need to think about how you organise your podcast content.
Here are a few ideas to help you get started:
- Use a content calendar for podcasts.
An editorial calendar, also known as a content calendar, is a great way to keep track of your podcast's material. You can plan your episodes months (or even years) in advance! A calendar will help you make sure you don't run out of topics.
If you need to revisit a topic that you have already covered in your programme, you can create a more detailed episode on the same topic so that listeners who have already heard the first episode will still find something in the new episode!
A content calendar allows you to take a bird's eye view of your programme and check whether your episodes are still on track to achieve your original goals.
- Write a script or create an outline
Some podcast hosts prefer to read from a script, while others prefer to use an outline. Regardless of which approach you choose, keep in mind that both will help structure and organise your episode. You will then have a good idea of what you are going to talk about in your programme.
- Use a podcast show timer
A show timer is widely used in radio programmes, but not so much in podcasts. However, using such a system has numerous advantages. First of all, you know exactly what is going to happen in every minute of your programme.
Let's assume you have a weekly podcast with a duration of 20 minutes. The first minute of your podcast is dedicated to the introduction. In the second minute, you briefly introduce yourself and welcome your listeners to the programme. Then you talk about your first topic in minutes 3 to 10 and the second topic in minutes 10 to 19. At the last possible moment, you say goodbye and thank the listeners for coming before playing the outro.
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