More and more participants are coming to my B2B internet marketing seminars who are simply frustrated. The reason: many time-consuming and costly campaigns go unheard and unnoticed in the vastness of the Internet. After the seminar, my guests know how promising internet marketing works without frustration.
"We tried to do something in internet marketing for our company. We had an SEO company (SEO: Search Engine Optimisation) do something, but it didn't work. We send out our newsletter, but not many people read it. And those who do read it don't come to our website."
"Oh, and then we started a Facebook campaign, now have 5 friends and 2 of them are our own employees - the others are complete strangers to us! Now we've heard that we should tweet. Can you recommend that to us?"
These or similar questions are often asked at the beginning of my seminars. Does this sound familiar to you?
Actionism without strategy remains unsuccessful
When I wanted to learn web marketing, my teacher told me something very valuable. He said "Imagine a street. If you walk on the left pavement, you are safe, if you stand on the right pavement, you are safe. But if you stand in the middle, you will be run over, over and over again. In internet marketing it's the same: either you do it right (left side) or not at all (right side). On both sides you are safe with all the consequences. But if you only do internet marketing halfway, you will be frustrated. Then your actions are just shouting in the forest where nobody is listening to you!"
Decide in favour of one side of the road! And if you really want to do it right, then you need a strategy: a complete, planned approach that will help you reduce your frustration factor. Just imagine it like this: Someone takes you by the hand and guides you on your journey into internet marketing. a hand you can trust because that hand has experience.
Internet marketing is frustrating because it's not easy. It's simple, but not easy. You can simply start a quick campaign on the Internet: you can switch on Adwords, set up a website, open an account on Facebook and tweet - all very simple, because these portals make it very easy.
95% of all B2B websites are unsuccessful
Nevertheless, you can waste a lot of time and resources, as 95% of all B2B websites unfortunately do, and still not be successful. Of course, your marketing department will be happy to show you the new website, the great promotions and everything that goes with it. The question is simple: how effective are the campaigns?
Well, in my experience, blind actionism is the wrong approach on the Internet. Give yourself a year and consistently apply the iROI internet marketing strategy. I will be happy to show you the most promising ways and take you by the hand. But only if you have really decided in favour of this path, otherwise there is no point.
Internet marketing in the B2B sector is promised to you by many agencies, as they have discovered a niche in this field - and unfortunately many decision-makers simply rely blindly on the agencies and are then surprised when the budget is used up but nothing has really moved.
If you're tired of chasing the latest trends and falling flat on your face, then please make sure that from today onwards you employ or appoint a young (perhaps unemployed) person as an internet marketing officer in your company who will take complete charge of your website. A person who will undergo further training and strategically learn and then apply Internet marketing for you according to the iROI strategy!
This is the only way you will benefit from internet marketing in B2B in the long term! The participants in my seminars understand this and then go back happy and free of frustration - and they make a difference in the company.
You can find feedback from my seminar participants here.
DE 
EN 
EL 
ES 
ZH 
IT 
FR 
PT 
PL 
SK 
TR 
JA 
SV 
DA 
ET 
FI 
KO