Tips for increasing the number of visitors to your e-commerce website

Specialist: Sanjay Sauldie

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A successful eCommerce website requires a large number of visitors that can be converted into potential customers. The more visitors you attract, the more sales your eCommerce business will be able to make. Below are some helpful suggestions on how to attract visitors to your eCommerce website.

Utilise the full potential of content marketing:

The best and most cost-effective strategy for increasing traffic to your eCommerce website is content marketing. All you need to do is focus on writing, design and keywords to increase the number of visitors to your website and buyers of your products. Create material about your company or products. Articles, blogs, how-to guides and video presentations can be used to attract visitors and give them a reason to visit your website. Creating content will take some time, but it will pay off for your business.

Use of social media:

The easiest and most cost-effective strategy to increase traffic to your eCommerce website is to use social networks. All you need to do is create an account and profile for your business. Then post engaging and relevant content on a regular basis. You can include pictures and videos of your products and services, as well as links to articles so that users can find your website quickly. You can also invite individuals to share your material on other social media profiles to promote your brand.

Programme for affiliates:

Another clever strategy to influence traffic from external websites and encourage their visitors to buy your products and services is an affiliate programme. This programme offers other website owners an incentive to display your affiliate banner and links on their websites and recommend your products and services to their users. Before you set up an affiliate programme, you should decide how much of each sale you want to pass on to your affiliates. To be successful with an affiliate programme, you need to invest time and effort.

Include attractive product images:

You can use attractive and beautiful photos of your items and services on the pages of your eCommerce website to attract more visitors. To achieve this, you need to find some great photos to draw visitors' attention to your product photos. All you need to do is spend some time photographing the best images of your products and share them on your website to encourage visitors to view and buy. You can also use product videos as a marketing strategy to inform your customers about your products and services.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
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