Ways to revitalise your online shop

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Specialist: Sanjay Sauldie

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Keep your eCommerce business fresh and colourful if you want it to look professional and attract customers again. This means that you should regularly update your content, products and promotions. This is an important way to increase sales in your eCommerce business. Here are some helpful tips on how to keep your shop lively and attractive.

Keep your website up to date: Go through your website weekly and tidy it up. Remove outdated promotional and seasonal information from your homepage, shopping cart and other features that are no longer useful to your visitors. Make sure that all links on your website are still active and that product reviews are accurate and up to date.

Introduce new products: Customers are constantly looking for new products when they visit an eCommerce website. Introduce new products to your website visitors. To add new products, you can set up new categories. New products should be placed at the top of your product list so that visitors can recognise them immediately. Also write blog posts about them.

Vary your advertising campaigns: If your eCommerce shop offers daily or weekly seasonal promotions, visitors might get bored of the same discounts. When consumers visit your website, they don't always want to see the same offers. It is important that you change your offers regularly, otherwise visitors to your website may lose interest.

Experiment with different navigation methods: If you want to increase the number of visitors to your eCommerce website, you should understand how visitors move around your website. Simply analyse the behaviour of your visitors on your website and make changes to the navigation elements if necessary. If a link is not being used by visitors, change it and try a new one.

Create new content: If you have a blog on your eCommerce website, you should update it regularly. You can also increase user engagement by publishing new material on social networks. Try to keep an eye on your blog posts and respond to comments and questions from your customers as quickly as possible.

Carry out a thorough redesign every three to five years: If your eCommerce shop has been in operation for three to five years, it's time to completely redesign it with the most modern and stylish website design components. If you don't revamp your eCommerce shop, it can look outdated and antiquated to your customers. Put a little effort into the revamp. It will pay off for your online shop in the long run.

Take a look at the helpful suggestions listed above. They are easy to implement and will undoubtedly improve the look of your existing eCommerce website.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!

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