Why should you use Google Adsense?

You've probably heard of Google AdSense and are considering giving it a try. But is it really worth including an AdSense banner on your website?

The answer is clearly yes. You could always place another banner on your website or search for an affiliate advertising network and you would almost certainly make some money, provided your website has a good number of visitors. However, affiliate marketing requires a visitor to your website to make a purchase before you get paid.

But that's nothing compared to the benefits of AdSense. People who make a living with AdSense earn more than 100,000 dollars a year. And it's not just about making more money. First of all, the adverts are text only. That means they're much less intrusive to your visitors than a typical flashy banner designed to grab their attention.

Of course, you need to make sure they're placed in a better spot, but they're not as distracting to the viewer as traditional adverts. Consider how many websites you've seen that use pop-ups, floating adverts and other gimmicks that make the viewer scream in anger every time they come. You can do even better, annoy fewer people and still make a profit.

Secondly, the adverts are automatically created based on the content of your website. If you use an affiliate advertising programme, you must specify which category your website falls under.

The banners will no longer be displayed if a page on your website does not fall into these categories. This means that you may be showing the advert to people who are not interested in it, which can lead to inefficiencies.

With Google AdSense, this hardly ever happens: the adverts on your website are always relevant to what your visitors are interested in, which increases the value of your website and the revenue it generates.

What's more, the design and size of these banners can be customised, meaning they blend in better with the rest of your website content, resulting in a higher overall visual quality than a traditional method.

For many people, finding others to advertise on their website is also a major challenge. AdSense is undoubtedly the simplest solution to this problem currently available.

Joining the AdSense programme is completely free and takes hardly any time at all. With over 150,000 users, the potential database of AdWords sites is far larger than anything you can find with other providers. As more and more people compete for the same search terms, the CPC (cost per click) for such searches will inevitably rise.

In addition, installing AdSense on your website is easy and can be completed in less than an hour. The time required to set it up is much less than any other form of affiliate marketing, which is another reason why AdSense is so easy.

All you need to do to place an AdSense banner on your website (apart from signing up for the programme) is to copy and paste a few lines and you're done.

This is a great strategy for any webmaster because it allows you to draw a line between the usability of your website and the amount of advertising you want. Some people desperately need the money, while others simply use AdSense to pay for hosting their website.

AdSense is a fantastic advertising service because it has been carefully designed to "just work for everyone" It benefits users who use AdWords, webmasters who use AdSense, and most importantly, website visitors.