Connected eCommerce is the magic word in the current debate about the future of sales. Smartphones and other technical devices mean that customers are now permanently connected in various ways. Smartphones are used to obtain information about products, tablets are used to compare prices and computers are used to access comparison sites. People also continue to shop in specialised stores. But how much is the upheaval in the retail sector changing bricks-and-mortar shopping? Does the retail trade even stand a chance against connected eCommerce from the internet or will it go under?
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