Digital marketplaces

Digital marketplaces

Virtual marketplaces are booming. The platforms offer real advantages, and not just for virtual sales and online shopping. If used correctly, they can also act as a sales booster for retailers. Many bricks-and-mortar retailers initially viewed virtual sales opportunities as an enemy rather than an ally. But in fact, they also bring many advantages to physical retailers. But why has there been such a boom in digital marketplaces in recent years and how can retailers capitalise on this?

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