Thank you Germany: Part 075: Electronic music is not played so creatively anywhere else

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Specialist: Sanjay Sauldie

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The German music scene always offers a special kind of innovation. Especially in the field of electronic music, Germany offers something unique. It is not only the former Love Parade that epitomises this innovation. It is known to a broad public and has a very special reputation worldwide. However, it is above all small techno labels and lesser-known productions that achieve something very special in Germany. There are also many DJs who play in clubs here and display a particular love of improvisation.

Some cities have developed a unique music scene under these special conditions. These cities include Cologne, Berlin, Frankfurt, Munich and many more. If you know your way around the music scene, you know exactly which club to visit and when in order to experience a special atmosphere. There are more than just a few stars in this area. There is a wide range of DJs and music producers who do outstanding work. This work is something to be proud of. Even when vinyl records came back into fashion, the German music market met this demand with high-quality productions. In the clubs, the DJs shine with a particularly fresh improvisation.

Music lovers all over the world appreciate Germany for this. Some visitors come to the country especially to savour the atmosphere in a German music club. There are some very special insider tips among the music clubs. In these, people are offered an atmosphere that cannot be found anywhere else in this form. In contrast to the mass event of the Love Parade, special experts are on the road here, playing for an audience with special listening habits. The last time jazz offered similarly high musical quality was in the 1950s. Today, electronic music is regarded as the most important innovation factor. As such, it has also provided inspiration for other styles. Some jazz bands have specifically utilised certain ideas from the field of electronic music for more recent albums.

Some bands, on the other hand, wander along the boundaries of completely different genres and cannot be pinned down to just one. Bands like Einstürzende Neubauten take up electronic music as well as other elements and utilise a maximum of artistic freedom. It is precisely for this kind of work that they are particularly appreciated by an avant-garde modern audience in the big cities. Bands of this format are also known in other countries. The audience also appreciates their high-quality work. Germany can be proud of artists of this calibre. The musicians don't just work with sounds. They also work with the German language. The music of Einstürzende Neubauten has ensured that the German language is recognised around the world.

Many listeners of such bands then come to Germany for a visit. They want to experience the special culture of this country, to which they have gained their first access through music, live on site. Germany can be grateful to its artists for this kind of cultural work. They ensure that the country is admired all over the world. People have been interested in German culture all over the world, and not just since the spread of the Internet.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!