Why do advertisers support Adsense?

Google is the most popular search engine on the internet. It dominates more than 40% of internet searches and therefore also pay-per-click advertising (pay-per-click). The advertiser pays a fee for each click (CTR) that the advertiser provides. As spending increases, so does the advertiser's position, and as the position increases, so does the traffic. As a result, more than 140,000 companies have chosen to advertise with them, and they do so in a variety of ways.

Firstly, by appearing in Google search, secondly, by appearing on the retailers' websites and thirdly, by appearing in the retailers' search results. The question arises from the fact that adverts appear in Google search.

Why do they decide to advertise their products via retailers? One of the reasons is scalability. Those who have opted to advertise in search results and have seen a return on their investment will eventually realise that they need to look for other advertising opportunities. Advertisers can instantly gain more exposure thanks to the thousands of websites on which their adverts can be placed.

Advertisers prefer to advertise on Google distribution partner websites for several reasons, including higher visibility. Since 60 % of internet users do not use Google, the marketer can reach a larger audience through their choice of distribution channels. Many internet visitors may want to buy a product like a phone, but instead of finding a website offering that good, they find an article. If the content is published on a website that uses Adsense, advertisers will certainly use this channel to reach their target audience.

Advertisers choose AdSense for a variety of reasons, one of which is their trust in Google. The company is known for being an ethical company that is fun to work for and provides free services to millions of people around the world. Advertisers believe that their money is safe with Google. Despite the development of click fraud and the resulting disadvantages for advertisers, Google seems to recognise that this is a problem it wants to tackle and will probably continue to do so in the future.

Advertisers are happy that Google recognises a problem and therefore offers refunds. Trust in Google is based on faith in its pricing. Because pricing is determined by market forces, marketers never feel that publishers or Google are overcharging for the service. This means that advertisers will continue to advertise for as long as possible, but at lower prices.

Advertisers also benefit from the fact that they can appear where publishers advertise their services. Take, for example, a publisher that emphasises the advantages of new IT software. If a software retailer appears on the page, it is almost certain that the web surfer will buy the product from them. You could argue that if the surfer is not interested, they will not click on the advert.

Google's service has given companies of all sizes the opportunity to advertise. Although click fraud is still a problem, the service is still generally recognised as the best. New companies are trying to promote themselves online, while existing brands are using the same strategy to generate interest in their services.