Email marketing: the combination makes the difference!
One thing remains constant whether you market online or offline. That is the idea that a mixture of two or more marketing techniques is more effective ...
@Digital marketing (iROI strategy)
Get to know e-mail marketing
Do you know what email marketing is? If you don't know, you don't need to worry. That's because email marketing is a relatively new concept.
How do you organise your email marketing campaign?
You can congratulate yourself on being involved in one of the most productive methods of web marketing for your business if you have just decided to set up a ...
Email marketing with advertising: yes or no?
The question of whether or not it is permissible to use advertising in email marketing is a passionately contested issue. Some internet marketers are actively in favour of the ...
Is your email marketing a waste of time?
Email marketing can be extremely effective if it is not perceived as spam. This is important because if your email marketing is incorrectly categorised as spam, it will ...
Is email marketing suitable for your company?
It can be difficult to determine whether or not email marketing is right for your business. Although the concept of email marketing is simple to understand, the ...
Marketing campaigns: Create email lists
If you are using internet marketing to promote your business, email marketing should be at least one stage of your campaign. Many business owners are reluctant to get involved in email marketing ...
E-newsletters are a great way to market your business
Unsolicited emails with adverts making outlandish claims are not the only type of email marketing. Unfortunately, the constant barrage of spam that Internet users ...
E-newsletter marketing on the Internet
Die regelmäßige Veröffentlichung und Verbreitung eines E-Newsletters ist eine gängige Internet-Marketing-Taktik. E-Newsletter sind im Wesentlichen E-Mail-Nachrichten, die Informationen, Grafiken, Links und subtile Werbung enthalten können. …
Email marketing techniques
Email marketing is becoming increasingly popular, but that doesn't mean that every business owner knows how to run a successful email marketing campaign. Those who are well versed in the subject ...
Email marketing the subtle way
Every day, internet users are bombarded with emails asking them to buy certain things or visit certain websites. Although these emails arrive daily in the ...
Do not spam, but advertise
There is a fine line between advertising and spam. Unfortunately, many business owners don't realise the difference. Although a well-planned internet marketing campaign can help ...
Comparison between B2C email marketing and B2B email marketing
Email marketing is a powerful tool that can help you achieve your goals if you use it correctly. In fact, 60 % of marketers say they ...
ELEKTRONIKPRAXIS column: Part 001: Introduction to B2B internet marketing strategy
In the first part of his series of articles, Sanjay Sauldie provides an overview of the various elements of an internet marketing strategy for companies in the B2B sector. Stage 1: Analyse your ...
ELEKTRONIKPRAXIS column: Part 012: How to set up a successful website with wikis
Like blogs, wikis are a good tool for generating rapidly growing and changing content for your website. Search engines rate this dynamic very favourably. ...
ELEKTRONIKPRAXIS column: Part 013: What is your competitor doing differently in the top 10 position of Google hit lists?
When it comes to search engine marketing, the company that has optimised its website for the right keywords and ranks among the top search engine results has an advantage.
ELEKTRONIKPRAXIS column: Part 014: How to boost your e-mail marketing with RSS feeds
RSS feeds are another way for companies to disseminate their news in addition to newsletters. Sanjay Sauldie, an expert in Internet marketing, shows the advantages of RSS feeds ...
ELEKTRONIKPRAXIS column: Part 015: How to set up a search engine-compliant redirect for your website
When you buy a new domain on the Internet, your provider forwards it to your main domain by default. Because Google prevents the creation of twins ...
ELEKTRONIKPRAXIS column: Part 016: Why social media is becoming indispensable for B2B marketing
Social media marketing can be described as "social influence marketing". Internet forums, blogs and platforms such as Xing, Twitter, Linkedln, Facebook and YouTube allow users to ...
ELEKTRONIKPRAXIS column: Part 018 - 7 ingenious B2B initiatives that will make your company more successful
In this part of his series of articles, Sanjay Sauldie, top speaker and expert for strategic internet marketing in B2B, gives 7 recommendations that can help companies, especially in difficult economic times, ...
ELEKTRONIKPRAXIS column: Part 020: How to do internet marketing with white papers
The term white paper refers to valuable information in the form of a technical treatise, product description with application example(s). The 10- to 30-page PDF files are ideal for explaining products that require ...
ELEKTRONIKPRAXIS column: Part 021: How to properly plan a successful B2B website
A website needs to be well thought out and prepared. In this chapter of his series of articles, Sanjay Sauldie has compiled a checklist for planning a successful ...
ELEKTRONIKPRAXIS column: Part 022: The 7 steps to optimising your website navigation
In this part of his series on strategic internet marketing in B2B, Sanjay Sauldie looks at the navigation of a website. Navigation is an important sticking point for search engines ...
ELEKTRONIKPRAXIS column: Part 009: If you want to be successful on the Internet, you need the 7 C's instead of the 4 P's of marketing
Surely you know the 4 Ps of marketing: Product, Place, Price and Promotion. Here too, the world has changed - who really wants to ...
Kolumne ELEKTRONIKPRAXIS: Teil 011: Warum sich Ihre Website in einem guten Umfeld aufhalten sollte
Die IP-Adresse spielt beim Suchmaschinenmarketing eine zunehmend wichtige Rolle. Nicht ohne Grund verlangen Provider für das Hosting einer Website Preise zwischen 1 und mehreren 100 …
ELEKTRONIKPRAXIS column: Part 005: The long-tail concept in B2B internet marketing
Keyword optimisation is different in the B2B sector than in traditional B2C. Because users enter several search terms here in particular, the long tail is crucial. For companies that ...
ELEKTRONIKPRAXIS column: Part 006: Why Google PageRank hardly plays a role in B2B
The PageRank of a website is probably the most talked about. However, PageRank is just one of many measures and not even necessarily one of ...
ELEKTRONIKPRAXIS column: Part 019: B2B internet marketing according to the orchid principle
nternet specialist Sanjay Sauldie compares a company website to a beautiful orchid. If you look after your website well, says Sauldie, you will enjoy it for a long time and ultimately be successful. In ...
ELEKTRONIKPRAXIS column: Part 023: Get your target group to exchange ideas with you!
Ein Internetforum, in dem registrierte Nutzer ihre Meinungen und Erfahrungen hinterlassen und sich gegenseitig austauschen, kann auch für Firmen interessant sein. Das Forum eignet sich …
ELEKTRONIKPRAXIS column: Part 024: How companies can use the Internet for recruitment
Der Kampf um die besten Mitarbeiter hat begonnen. Während der eine Teil der Unternehmen auf traditionelle Art auf Personalsuche geht, beginnt der andere Teil das …
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