In the first part of his series of articles, Sanjay Sauldie provides an overview of the various elements of an internet marketing strategy for companies in the B2B sector.
Stage 1: Analysis
Carry out a free website analysis now. For example, test your website at http://validator.w3.org. If you get error messages, then you need to take urgent action!
Level 2: Target group
Define your target group as precisely as possible. Entice them with really valuable information for your target group! What really excites your target group on your website so that they decide in your favour?
Stage 3: Keywords
Do you really know which "real keywords" your prospects are using to find you in search engines or are you still guessing? Try our free tools at www.iroi.de and you're sure to find even better keywords that are more lucrative for your business. With the wrong keywords, your target group will never find you and you'll even spend money in the wrong place!
Stage 4: Optimisation
Have your web designer improve the design of your website using steps 1 to 3 and only put the website online after all quality checks have been completed.
Stage 5: Marketing
Have your website listed in strategically important B2B portals. You will also increase your PageRank in the long term, an "internet marketing measure" that is becoming increasingly important for sales on the internet.
Step 6: Controlling
Regular analyses of your website statistics allow you to make specific web design optimisations to your presence: which page is viewed very rarely, which product is almost always overlooked, on which pages do my visitors leave me? This information plays a very important role in strategic internet marketing.
Level 7: Strategy
Regular optimisation is very important in the fast-moving medium of the Internet. Google & Co change their algorithms and so it happens that months ago you had a very good position on the hit lists and today you can only be found in the lower ranks.
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