A website needs to be well thought out and prepared. In this chapter of his series of articles, Sanjay Sauldie has created a checklist for planning a successful B2B website. The nationally and internationally recognised expert in internet marketing explains what needs to be considered when preparing, implementing and operating a website.
I am often asked how you should prepare your own website. That's why I've decided to prepare a to-do list today so that everyone can prepare their own website in the best possible way. If you take your Internet presence seriously and want your customers to take it seriously, you have to invest time and money: that should be clear from the start.
In the following I will roughly describe the conceptual steps and considerations when getting started with the WWW (World Wide Web) in the form of a checklist with keywords. The entire introduction is divided into 3 major parts:
Preparation
- Target definition: Which Internet presence are you planning - representative, interactive, sales-orientated?
- Responsibility: Who does what for the Internet in the company? Who answers e-mails? Who decides what?
- Budget: one-off costs, ongoing costs, follow-up costs;
- Target group definition: Design, language and structure are based on this!
- Market observation: How do the other competitors perform on the Internet? What do they do well and what do they do less well?
- USP: What is the utility value of the unique selling point (USP)? What characterises your company?
Realisation
- Domain name: good, suitable, easy to remember name;
- Provider selection: Compare prices and services! The cheapest provider is not always good enough;
- Web design: less is more, rather something good once than always just midfield quality, reflects the quality of the company;
- Contents: Obtain good sources of information and ask suppliers for information, for example;
- Patience: it is better to wait a week longer than to go online too quickly with half information or unfinished pages;
Ongoing operation
- Continuous development: static pages are rarely successful, keep updating them!
- Feedback: Consider and encourage user reactions!
- Relaunch: After 1 or 2 years, a basic renovation of the pages is absolutely necessary. Many websites are reminiscent of patchwork because new parts are always being added but never properly integrated. The best thing to do is to set a date for a complete overhaul at an early stage.
If you need professional help on any of these points, please get in touch with me.
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