Thank you Germany: Part 002: Guaranteed good beer brewed according to the German Purity Law

Specialist: Sanjay Sauldie

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UncategorisedPopulation Beer Beer gardens Purchasing

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Germany is known all over the world for its liquid gold. The fact that beer is an integral part of German culture is not only clear from the enormous selection of different producers and varieties. The special quality of the production process also plays an important role. The German Purity Law stipulates what needs to be done to produce a good beer. Malt, hops, yeast and water must be used. Superfluous artificial additives must be avoided. Brand manufacturers are particularly proud of the Purity Law.

It has established itself as an important benchmark in Germany. In contrast to other countries, beer lovers from all over the world can rely on being served a rock-solid beer here. And although there is a purity requirement - or precisely because of it - the country has a special variety of beers.

Each producer endeavours to offer a special delicacy with its own precisely developed brewing method. You don't even have to go to speciality shops to buy high-quality beers in Germany. Every supermarket offers a wide selection from many different producers. And every single federal state has its own special beer. The flavours differ. While some regions tend to drink tart beers, people in Cologne like their beer to be more drinkable. In other metropolises, on the other hand, people swear by black beer. There is probably no other country in the world with such a wide range of options. It's a well-known fact that taste is debatable. This also applies to beer. There is a controversial debate about the best type. Everyone has their own preferences. And even if talking shop may not come to a uniform conclusion, most people still enjoy it.

The country also offers the right place for such discussions: there is probably no better place than a German beer garden in summer. In the shade of large chestnut trees, the "cool blonde" can be enjoyed by every trick in the book. A hearty meal can usually be ordered to go with it. The state of Bavaria offers particularly beautiful beer gardens. But there is also a selection of beer gardens in almost every other major city in Germany. A broad cross-section of the population comes together in them to enjoy a good time and savour the beer on their tongues. Many visitors also appreciate this wonderful opportunity.

A visit to a large beer garden is one of the most important tourist attractions for good reason. This opportunity offers typical German enjoyment in a beautiful setting. If you live here, you will no doubt appreciate the beer garden as well as the large selection of beer brands. They are part of the country's culture. The love of beer also characterises the German way of life. However, this does not mean that there is only beer to drink in Germany.

The production of other alcoholic beverages such as wine, schnapps or cider is also well known. However, beer and the German Purity Law enjoy a very special reputation worldwide. Germany would be inconceivable without good beer.

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Sanjay Sauldie, born in India, grew up in Germany, studied mathematics and computer science at the University of Cologne, did his Master of Sciences (M.Sc.) at the University of Salford (Manchester, UK) on digital disruption and digital transformation (2017) and was trained at EMERITUS (Singapore) in the MIT method of design thinking (2018). He is Director of the European Internet Marketing Institute EIMIA. Awarded the Internet Oscar "Golden Web Award" by the International World Association of Webmasters in Los Angeles/USA and twice the "Innovation Award of the Initiative Mittelstand", he is one of the most sought-after European experts on the topics of digitalisation in companies and society. In his lectures and seminars, he ignites a firework of impulses from practice for practice. He manages to make the complex world of digitalisation understandable for everyone in simple terms. Sanjay Sauldie captivates his audience with his vivid language and encourages them to put his valuable tips into practice immediately - a real asset to any event!
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