ELEKTRONIKPRAXIS column: Part 012: How to set up a successful website with wikis
Like blogs, wikis are a good tool for generating rapidly growing and changing content for your website. Search engines rate this dynamic very favourably. ...
Like blogs, wikis are a good tool for generating rapidly growing and changing content for your website. Search engines rate this dynamic very favourably. ...
When it comes to search engine marketing, the company that has optimised its website for the right keywords and ranks among the top search engine results has an advantage.
RSS feeds are another way for companies to disseminate their news in addition to newsletters. Sanjay Sauldie, an expert in Internet marketing, shows the advantages of RSS feeds ...
When you buy a new domain on the Internet, your provider forwards it to your main domain by default. Because Google prevents the creation of twins ...
Social media marketing can be described as "social influence marketing". Internet forums, blogs and platforms such as Xing, Twitter, Linkedln, Facebook and YouTube allow users to ...
In this part of his series of articles, Sanjay Sauldie, top speaker and expert for strategic internet marketing in B2B, gives 7 recommendations that can help companies, especially in difficult economic times, ...
In the first part of his series of articles, Sanjay Sauldie provides an overview of the various elements of an internet marketing strategy for companies in the B2B sector. Stage 1: Analyse your ...
The IP address plays an increasingly important role in search engine marketing. It is not without reason that providers charge between 1 and several hundred euros for hosting a website.
Search engines are the guarantors of your success on the Internet. Provided your website is loved by the search engines. However, no emotions means the end of your website ...
"If you want to win customers on the Internet, you first have to be found yourself," emphasises strategic Internet marketing expert Sanjay Sauldie. After the expert in the 3rd ...
Keyword optimisation is different in the B2B sector than in traditional B2C. Because users enter several search terms here in particular, the long tail is crucial. For companies that ...
The PageRank of a website is probably the most talked about. However, PageRank is just one of many measures and not even necessarily one of ...
nternet specialist Sanjay Sauldie compares a company website to a beautiful orchid. If you look after your website well, says Sauldie, you will enjoy it for a long time and ultimately be successful. In ...
The term white paper refers to valuable information in the form of a technical treatise, product description with application example(s). The 10- to 30-page PDF files are ideal for explaining products that require ...
One possibility for promotion is press work. Public relations work is free on the Internet and should be well planned. Inform the press and major web portals about ...
A website needs to be well thought out and prepared. In this chapter of his series of articles, Sanjay Sauldie has compiled a checklist for planning a successful ...
Surely you know the 4 Ps of marketing: Product, Place, Price and Promotion. Here too, the world has changed - who really wants to ...
In this part of his series on strategic internet marketing in B2B, Sanjay Sauldie looks at the navigation of a website. Navigation is an important sticking point for search engines ...
The most beautiful website remains hidden in the vastness of the Internet if the texts on it are not optimised for search engines. In this part we explain ...
The battle for the best employees has begun. While some companies are looking for staff in the traditional way, others are starting to use the ...
Good online content is the salt in the Internet marketing soup. Unfortunately, however, very little value is often placed on this. The salt becomes the hair ...
In addition to trade fairs, recommendations and consultations, more and more B2B decision-makers are citing the internet as a source for purchasing decisions. Various studies confirm that 85% of purchasing decision-makers already use suppliers ...
9The internet presence of a B2B company is optimal when it succeeds in gaining new contacts and future customers from visitors to the website. Therefore ...
A few days ago I was invited to a medium-sized B2B company. While checking the website, we realised that there is a newsletter section set up. ...
Strong content is a guarantee for the long-term success of a B2B website. When it comes to content, the rules for B2B companies also differ enormously from those for the ...
In B2B, purchasing decisions are often made by committees made up of controlling, technology and management. Each decision-maker pursues different goals and therefore requires different ...
More and more participants are coming to my B2B internet marketing seminars who are simply frustrated. The reason: many time-consuming and costly campaigns go unheard and unnoticed in ...
The key to success in B2B internet marketing is positioning a company correctly and addressing the right target group at the right time in the right media channels. Not ...
Email campaigns in B2B should not only aim to sell more products or services. Rather, email marketing is a clever way to reach the best potential customers.
An Internet forum in which registered users leave their opinions and experiences and exchange information can also be of interest to companies. The forum is suitable ...
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